Prime Protein
Equip Foods Prime Protein is a beef protein powder with 21 g of protein per 1 scoop (approx. 25.7 g). It scores 64/100 on the TBPP Quality Score. We found no third-party testing certification.
Nutrition per serving
Chocolate flavor, from the label.
| Serving size | 1 scoop (approx. 25.7 g) |
|---|---|
| Protein | 21 g |
| Calories | 100 |
| Carbohydrates | 2 g |
| Sugar | Not verified |
| Fat | 0.5 g |
| Sodium | 140 mg |
| Protein by weight | 82% |
| Leucine | Not verified |
| BCAAs | Not verified |
How it scored
64 of 100 points. How we score
| Criterion | Points | Why |
|---|---|---|
| Protein density | 30 / 30 | 82% of each scoop is protein |
| Third-party testing | 0 / 25 | No verified independent testing program |
| Label transparency | 20 / 20 | Fully disclosed formula, no amino spiking |
| Sugar | 0 / 10 | Sugar not verified |
| Ingredient simplicity | 10 / 10 | Natural flavors and sweeteners |
| Verified label data | 4 / 5 | 6 of 7 label values verified |
Formula and label
| Type | Beef |
|---|---|
| Protein sources | Grass-Fed Beef Protein |
| Third-party testing | None found |
| Sweeteners | Stevia Leaf Extract |
| Proprietary blend | No |
| Added free amino acids | No |
| Dietary | Dairy-Free, Gluten-Free, Soy-Free, Grass-Fed |
| Allergens | None listed |
| Made by | Equip Foods |
| Sold at | equipfoods.com, Target |
Price
$29.99–$67.99 for 1.71 lb. About $1.00 per serving, or $1.19 per 25 g of protein.
Sizes: 9.8 oz (278 g), 1.71 lb (771 g)
Flavors (13)
- Chocolate
- Vanilla
- Unflavored
- Banana
- Chocolate Mint
- Cinnamon Roll
- Cookies & Cream
- Mocha
- Strawberry
- Salted Caramel
- Peanut Butter
- Iced Coffee
- Chocolate Churro
Sources
- https://equipfoods.com/products.json
- https://equipfoods.com/products/prime-protein-beef-isolate-protein.json
- https://cdn.shopify.com/s/files/1/1134/7250/files/PDP_PrimeProtein_Choc5-UPDATE.png?v=1772576043
- https://www.target.com/s?searchTerm=equip+prime+protein
- https://www.target.com/p/equip-foods-grass-fed-beef-prime-protein-powder-chocolate-beef-protein-20g-protein-9-8oz/-/A-1010400445
- https://target.scene7.com/is/image/Target/GUEST_bbe4b459-6825-4652-b9c9-0f0a0b978660
- https://target.scene7.com/is/image/Target/GUEST_be5b4d80-3fa8-40c2-b3e6-5b84ea8ac63c
- https://target.scene7.com/is/image/Target/GUEST_0cde4436-9061-41cb-bb8e-73960664c068
Re-verified 2026-10-14 against the brand's own Shopify data (equipfoods.com/products/prime-protein-beef-isolate-protein.json; the HTML page returns 403 but the product JSON and label images are served normally). Brand Chocolate Supplement Facts image (PDP_PrimeProtein_Choc5-UPDATE): 1 scoop (approx. 25.7 g), 30 servings, 100 kcal, 0.5 g fat, 2 g carbohydrate, 1 g fiber, 21 g protein, 2.6 mg iron, 140 mg sodium, 300 mg potassium; other ingredients grass-fed beef protein, cocoa powder, stevia leaf extract. No sugar line on the panel, so sugar_g is null. Brand text: 21 g protein from grass-fed beef per scoop, free from dairy, whey and gluten, third party tested for heavy metals and pesticides (no named program, so no certification listed). Brand price $63.99 for the 30-serving bag (Chocolate Mint and Chocolate Churro $67.99); Target sells a 9.8 oz (10 servings) pouch at $29.99 with the same panel. Brand also sells 'Low Sugar' (stevia-free) variants of several flavors with different sweetening; the reference here is regular Chocolate. Soy-Free from Target listing. Leucine/BCAA not stated. Earlier note: Target TCIN 1010400445, UPC 850020087662.
Good to know
Last checked 2026-10-14. Labels change, so check the package before buying if you have allergies. If you are pregnant, nursing or buying for a child, ask your doctor before adding a supplement.